Cosa fa l’agenzia pubblicitaria?
L’agenzia pubblicitaria deve elaborare le informazioni rese dall’azienda e:
a) studiare il mercato di riferimento in termini di prodotto e/o servizio.
b) analizzare il mercato di riferimento in termini di copertura geografica (il territorio in cui l’azienda opera)
c) fare una ricerca dei concorrenti e della loro quota di mercato
d) studiare il target di riferimento (clienti), la loro estrazione sociale in termini di reddito e capitali presunti (medio/alto, alto ecc), lo stato sociale (uomo, donna, famiglia, single, imprenditori, liberi professionisti ecc) l’età media, le loro abitudini (dove vanno, cosa fanno, cosa leggono, gli hobby ecc.) Solo conoscendo a fondo i comportamenti dei clienti si può raggiungerli efficacemente con azioni pubblicitarie.
e) proporre all’azienda le sue considerazioni e conclusioni finali ed un piano di comunicazione pubblicitaria per l’anno in corso che tenga conto del budget che l’azienda ha messo a disposizione per raggiungere i nuovi clienti e mantenere quelli attuali.
Lavori svolti:
IlPortalediTerni.com
Wy.Group è inoltre accreditata presso il Comune di Terni come agenzia di Fundraising e ricerca sponsor.
What does the advertising agency?
The advertising agency must process the information provided by the company and:
a) study the target market in terms of product and / or service.
b) to analyze the target market in terms of geographical coverage (the area in which the company operates)
c) do a search of the competitors and their market share
d) to study the target audience (customers), their social class in terms of income and capital alleged (medium / high, high, etc.), social status (men, women, couples, singles, entrepreneurs, professionals, etc.) the 'average age, their habits (where they go, what they do, what they read, hobbies etc.) Only by knowing in depth the behavior of clients you can effectively reach them with advertising actions.
e) to propose to the company his remarks and final conclusions and a plan of advertising for the current year budget that takes into account that the company has made available to reach new customers and keep current ones.
Wy.Group have worked for:
Wy.Group è inoltre accreditata presso il Comune di Terni come agenzia di Fundraising e ricerca sponsor.
Wy.Group sviluppa, inoltre, campagne pubblicitarie personalizzate sui principali Social Network.
What does the advertising agency?
The advertising agency must process the information provided by the company and:
a) study the target market in terms of product and / or service.
b) to analyze the target market in terms of geographical coverage (the area in which the company operates)
c) do a search of the competitors and their market share
d) to study the target audience (customers), their social class in terms of income and capital alleged (medium / high, high, etc.), social status (men, women, couples, singles, entrepreneurs, professionals, etc.) the 'average age, their habits (where they go, what they do, what they read, hobbies etc.) Only by knowing in depth the behavior of clients you can effectively reach them with advertising actions.
e) to propose to the company his remarks and final conclusions and a plan of advertising for the current year budget that takes into account that the company has made available to reach new customers and keep current ones.
Wy.Group have worked for:
IlPortalediTerni.com
Wy.Group is also accredited by the municipality of Terni as agency Fundraising and research sponsors .
Wy.Group also develops customized advertising campaigns on major Social Network .
Wy.Group is also accredited by the municipality of Terni as agency Fundraising and research sponsors .
Wy.Group also develops customized advertising campaigns on major Social Network .
